Backlinks – Where, How, and Why?
If you are beginning the strategy of article marketing, then you will want to read this article to get a clear answer to the question, “What are backlinks?” You may already have heard the term, and know that they are somehow valuable.
What exactly are backlinks? They will appear as differently colored clickable links in documents you publish on the internet, for your readers to click to take them to a page on your website. In this article you will learn where to put them, how to put them there, and why they help you.
Where you put these links is at the end of the articles you submit to online article directories. Using mass submission for your articles accomplishes backlinking fast. Most directories accept 2 active hyperlinks in a closing signature, which is posted separately at the conclusion of your article, in what is called a signature box. At the bottom of the box where you paste your article into the article directory, there will be a blank for you to paste your signature. When your article is published, the links in your signature are published too and become backlinks to your site.
How you put these backlinks into your article is a simple process of writing a well constructed call-to-action of 2 links in two sentences. Use your article keywords in these links. Here is a common and proven successful format. The first link is an “anchor text” link – a 2 to 3 word phrase using the main keywords from your article, say on how to housebreak your puppy, and it links to another related article on your site. The second link is the actual link to your website. Your signature could look something like this.
For more on how to housebreak your puppy, get advice from an expert. Click here to visit mydomainonpuppytraining dot com.
The words housebreak your puppy would be colored anchor text linking to another article on puppy training at your site.
The second link would be in the familiar http:// form. There are free sites with easy to use link creation tools, and most blog post editors have link creation buttons that will show you how to create live links in both forms. Some authors like to use two links of anchor text rather than the second one being in the URL form.
Why do you benefit from backlinks? When Google crawls the article directories it picks up these multiple links pointing back to your site. Good articles are often be republished by readers with your backlinks, adding more instances of pathways to your site for the Google spiderbots. Google then sees your site as one with good traffic. All these pathways increase your website’s authority with Google, helping your page to appear closer to the top of search engine results for your keywords.
When you mass submit articles with well written signatures to multiple article directories, you build connections across the net which Google and other search engines read as traffic. The higher your traffic, the higher your Google ranking. Providing backlinks on multiple sites establishes your site’s presence well on the net. And, when you publish on high ranking directories, some of their authority is associated with your site. Now that you have read this article, you better understand where to place backlinks, how to create them, and why they help you get traffic to your website, the main purpose of article marketing.
Wishing you wild success!
Tagged with: article marketing • backlinks • create backlinks • how to create backlinks • make backlinks • search engine ranking • what are backlinks
Filed under: How Tos
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Very interesting article! I'm about to start submitting articles from my blog, so this is very good to know. Thanks Carolyn!
Hello Soledad, so great to see you back and hanging out with your friends again. We missed you!
I am glad you found some value in the post.
Carolyn
Very good solid explanation of backlinks, Carolyn.
When I publish articles though, I always turn both of my links into anchor text: different keywords to the same page or, more likely, different keywords to different pages.
I've enjoyed exploring your blog.
Ana Hoffman
Hey, great advice for people just starting in article marketing as well as intermediate article marketers such as myself. The only thing I would like to expand on is the fact that even though on practically all article sites, the backlinks are blue, that there are also other ways to get backlinks and they are NOT always blue. That is sort of a deceiving statement. It depends on the sites' particular design as to what color links show up in. For example, If you have a <font color=”red”>DO FOLLOW</font> blog then I just did you a favor by placing a backlink to your site “on your site” … Note: I specified for the color to be RED! Its still a backlink. Great article post. We have some great people in the green group at TSA this week. God Bless, Curt aka CBiz
Thanks for this post Carolyn. Very helpful!
I have been using article marketing for a while now but I sure did get some gold nuggets from this post!
Thanks again!
Carolyn, Great post, I use backlinks often. It's a great strategy to get better search engine rankings. You did a great job of explaining, what, where, how, and why to use them! Thanks for the informative post! Joseph McDevitt
Carolyn, great post on explaining exactly what back links are and how to properly use them to rank on google. Great job.
Great knowledge with much information about backlinks. Really cleared some stuff up for me and gave me a good picture of what they are and how to use them.
Hi again Carolyn. Thank you for another great, informative post about backlinks and anchor text.
Thank you for a simple to understand post on backlinking. This is a critical element to include in your overall marketing strategy, and is easily mis-understood. Too many people try to get massive backlinks from the wrong places, which ultimately hurts them in the search ranks. This strategy is very organic, so will definitely help boost the search rank.
Keep up the great work. Oh, by the way, I did want to mention that backlinks are not always blue. Sometimes I change them based on the color theme of my site. Blue is generally the default, but not always.
Live with passion and purpose,
Vanessa
Carolyn,
You've done a great job of explaining backlinks in article writing. It's always great to see tips on different aspects of blogging that I can utilize. Thanks for assisting me in this
Val
Hi Carolyn,
This is a really great post on backlinks, particularly as used in articles and article marketing. Thanks for writing this up and sharing it!
Great post with lots of great advice. One question I have is when you mas submit your article does the duplicate content after your rating with google? It is something I want to look into I just did not know how that affects your google rating.
Hi Angela, The issue of duplicate content is controversial. Some marketers are not concerned with having duplicate articles on multiple directories and believe that it presents no problem. However, I don’t want that. I chose to follow the advice of a highly successful article marketer I know personally and submit articles that are changed to each directory. This is why I use Automatic Article Submitter. It spins each submission as it goes out, but only with changes that I myself have programmed in. So each article, though unique, is absolutley mine. I can’t recommend AAS highly enough. It streamlines my article marketing strategy and I have total control over what goes out and appears on the directories under my name. If you have any more questions please don’t hesitate to ask.
Thank you for reading my blog,
Carolyn
Hi Angela, I replied once, but I think Disqus dropped it. so sorry if you get two. The issue of duplicate content is a bit controversial. Some writers do not concern themselves with it. I choose however to follow the advice of a highly successful article marketer I have personally been mentored by, and submit unique versions. I do this with Automatic Article Submitter, and what I trust about it is that each version has been totally created by me and I have total control over what goes out under my name. The most important issue is to be sure that each article submitted links back to your original…which I always publish on my blog. Thanks for reading my blog..
Carolyn
HI Linnea, Thank you for reading my blog. I remember being really in the dark about backlinks so I wanted to help out others who might not have grasped this powerful concept yet.
Carolyn
Hi Val, nice to see you here on my blog. And I am very glad you enjoyed my article.
I like your new blog design. Very nice. I just recently learned how simple it was to add these to my blog. Now I try to use them in every post. Thanks for nailing down the importance of this.